PRO Group/HES Alliance

In September of 2008, PRO Group and Home Entertainment Source (HES), the A/V Specialty division of Brand Source, entered into a strategic alliance. The alliance was designed to bring both groups into closer alignment with their business strategies with the vendor community as well as increasing the total benefits to each group’s respective membership through this collaboration.

Each group is similar in total purchase volume, with PRO Group concentrating its efforts on larger retailers while HES optimizes its efforts around smaller retailers. The alliance represents the largest block of upscale Consumer Electronics retail business in the industry. Together, the two groups can provide the most comprehensive set of business solutions for the retailer members and the greatest opportunity for the vendors to maximize their business with this important CE marketplace channel.

Expert Warehouse, the distribution arm for HES and Brand Source, brings additional opportunities for PRO Group Members through its warehousing and distribution centers. PRO Group and HES work together creating synergies in training, solution selling and idea sharing and the alliance can provide a larger destination block for vendor sales options.

 Dave Workman, Executive Director/COO PRO Group and

 Jim Ristow, Executive VP Home Entertainment Source